Writing is immortality

one of the great things about writing is that it gives you a sense of immortality.  This is especially true, I think, for the internet.

When you create an advertising piece, it might be used for a time, but it will probably have a shelf life.  Similarly, business plans, proposals, sales presentations and marketing plans have a short lifespan.  However, when you consider creating content on the web, things change dramatically.

When an article is written and distributed, a blog maintained, comments written for blogs and forums and website content written, these things are pretty much forever.  yes, they may be taken off the internet at some point, but by and large, their shelf life is many years.

This is fantastic if you're the creator of said content and this content is linked to you.  This means a long term benefit of search engine rankings, traffic generation and authority for you, your website and your company.

On the other hand, it's also like playing with a loaded weapon.  If the content you create is not of a very high quality, this is going to stick around and haunt you as well.  So it behooves anyone out there, either business owners or writers, to make sure that the content you create for the internet is worthwhile.  Because in a real sense, it's going to give you or your ideas ever-lasting life.