The power of quality content

As many of you probably know, one of the biggest components of internet marketing is creating content for the web.  This is due in part to the fact that for the most part, you can publish your content for free.

There are an almost endless supply of websites and blogs at which you can post articles, blog entries or comments, videos, threads on forums, newsletter content and of course, your own blogs and websites.  And in almost every case, this content can contain links to whatever you want.  This has the added benefit of driving traffic and increasing your back link status for the search engines.

many people wonder if content creation is really worth it.  Does writing for the internet really have any effect.  I'd love to hear your thoughts, but here is what I've learned and believe.

yes, writing for the internet really does work.  Consider several factors.  First, the internet is all about content.  You've heard the phrase content is King.  Well, this is true.  But in reality, content is the Kingdom.  The internet thrives on content and it's what the search engines want.  so when you create quality content, it gets noticed by everyone.

Second, in most cases, once your content is published, it's out there forever.  It's sort of like getting a free billboard on the highway that will never get taken down.  What a bargain for free, huh?

Thirdly, because there is such a desire for new content, webmasters and bloggers are constantly scanning the web for information that they can then post on their own websites and blogs.  so not only does your content last forever, it gets duplicated and spread around.  This means more eyeballs reading what you've written and more links.

As always, however, let me restate.  It's "quality" content they want.  If you're going to take the time to publish something, make sure it's good.  don't rely on cheap $2 for 500 word article writers, or article spinners that reword your text into nonsense.  Either take the time to write about what you know in a clear and concise and informative way, or hire somebody that can.  There is a truth in life and in writing.  The bad stuff will have much more of a bad effect than the good stuff will have a good effect.  It's human nature.